Tuesday, June 10, 2008

Fool’s return?

Beatrice Otto’s book “Fools Are Everywhere” reintroduces the role of the Fool (or Jester) in history around the world. In many past royal and religious courts, Fools acted as a type of advisor to the leadership, having close access to the leadership and the context in which to say anything. Only the Fool could speak so directly, simply and humorously to the leadership and by doing so change accepted thinking and get results.

With the commonplace seriousness of many business organizations, this can a difficult role to reintroduce, though some organizations have attempted just that. A notable example was the Corporate Jester position that Paul Birch held at British Airways (until he was… dismissed). Smaller, more entrepreneurial organizations may take more kindly to the role, but then again, by being less hierarchical in the first place, they may not need it as much. David Firth, author of "The Corporate Fool" offers instruction on the roles that a Corporate Jester should take to make a positive organizational difference. These roles are: alienator, confidant, contrarian, midwife (creative thinking), jester, mapper (knowing who knows), mediator, satirist, truthseeker.

These are basically the types of behavior we would expect to be found informally throughout a healthy organization.

Would Fools have made a difference to the behavior of businesspeople engaged in dubious behavior, such as stock option backdating, sub-prime mortgage issuance, or accounting scandals? This is a tough question but I believe that the difference is that Fools in the past could absorb enough of an understanding of the issues to comment with clarity, direction and wit. Today’s business problems may be more complex (as in the financial scandals) and impenetrable (requiring technical knowledge).

Therefore, if the role of the Fool has a future in modern organizations, it must be spread out among the many, not concentrated in one person. I believe that some creative organizations have accomplished just that through selective hiring and an open culture. We’ll see where it goes.

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